Small pages make room for the content.

Start with what the reader needs

A page has a job to do. It might explain an idea, show a photograph or help someone find a place. The clearest designs make that job apparent before asking the reader to navigate layers of controls.

Useful headings, readable text and links that say where they lead are modest decisions with a large effect. They help people on a wide range of screens and connections.

Give images a purpose

A photograph can communicate atmosphere and detail that words alone cannot. It also takes time and data to deliver. Choose images because they add something, then prepare sizes suited to the places where they appear.

A small card does not need the same image file as a full-screen photograph. Reserving space for an image also keeps nearby text from moving unexpectedly as the page loads.

Keep the first visit comfortable

Extra scripts, fonts and remote resources add more work to a visit. Each should earn its place. When an interaction is useful, it should remain understandable with a keyboard and on a small screen.

Respect reduced-motion preferences and keep text legible without requiring perfect eyesight or a large monitor. Performance and accessibility often benefit from the same decision: make the essential content straightforward to reach.

Know when to stop

Adding another animation or widget is easy. Deciding that the page already does its job requires more care. A useful final check is to read it from beginning to end and remove anything that competes with its purpose.